Our Equity Share participants are charged 1% of Gross Sales for the consolidated Marketing Program. If we do not spend it we refund what is left over. Our Marketing Department is not a black hole. Our business model is dependent on you selling product. Our staff of professional and experienced marketing personnel have years of experience developing content and effective marketing campaigns. You get the benefit of the customers of the entire chain. Because we purchase products in large quantities and source from international locations, our cost of acquisition is lower than what a single dispensary can obtain hardgoods. Economy of scale and purchasing power has benefits. We do not sell any products on the internet and do not compete against you (except for company-owned locations). This is what you get for starters.